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social media for ecommerce

How to Use Social Media to Drive Traffic and Sales to Your E-Commerce Website

Online businesses have been using social media for e commerce to spread the word about their products, interact with customers, and share information with them. In-built features on social media platforms like Facebook, Instagram, and Pinterest make it easy for businesses to publish and disseminate product listings, with the added comfort of enabling users to make purchases without leaving the site.

Social media can be used to promote products and get people to visit online shops. This blog post will provide a high-level overview of how social media can be utilized by both local and international e-commerce businesses.

The importance of social media for e commerce businesses

social media for ecommerce marketing

Let’s rewind a little to see how the bridge was built between social media and ecommerce.In the early 2000s, several of the most well-known social media sites suddenly appeared on the horizon. In only a few short years, social media went from being an unproven concept to a major force in shaping modern life.

Prior to 2005, social media started to function as a space for a variety of social interactions. However, the concept of using social media technology to make sales or conduct business was still developing.

Yet ecommerce was already making its ground in the web from the early 90’s when companies like Amazon and ebay started making big online platforms. E commerce was moving first and firm at the time and aggressive expansion accelerated the expansion of the market. 

When social media sites like Facebook broke records for how much people used them, businesses found a new way to sell their products and talk directly to customers. It all gradually began to pave the way for the use of social media for e commerce. 

Ecommerce businesses now have full-fledged social media strategies that use social media platforms to attract and keep customers, market and advertise, help customers, promote products, and more.

Overview of the main social media platforms and their features

Right now, there are more than 100 social media to choose from. When customizing your social media for e-commerce solutions, you must have a solid understanding of the platform and its features. Based on their key features and functions, these social media are also divided into several categories. Let us have a look at the main social media platforms and their features. 


Facebook is the most popular social networking site where users can keep up with friends and family and share information about what they’ve been up to. On Facebook, you can create a profile, add people as friends, sign up for groups, and exchange media like images and videos.


Instagram is a social networking service that is based around sharing photos and videos. It has features like taking pictures and making videos, editing them with filters, and then showing them off to your followers using the Instagram app’s extensive features.


Twitter is a microblogging platform where users can send and read brief messages (called “tweets”) and engage with one another via “retweets” and “likes.” This social platform has features like following other users, searching for the latest trends using hashtags, and communicating with others privately using direct messages.

social media, Facebook, twitter, Instagram


LinkedIn is a professional networking service that lets people in the same field of study or business talk to each other. It lets you  create a professional profile, start networking with other users, participating in interest groups, and search for and apply to jobs are just some of the features available.


Pinterest is a visual discovery platform that allows users to “pin” photos and links to virtual boards, allowing them to compile inspiration boards for various areas of interest, such as style, interior design, and cooking. Searching for and discovering new information, creating and sharing message boards, and following other users are all included as features of Pinterest.


Snapchat is a messaging application that lets its users send each other disappearing photographs and videos. Other features, like “Stories,” let users share photos and videos with their followers for a short time.


TikTok is a mobile application that facilitates the creation and sharing of short, musically-driven videos. Videos of people lip syncing and dancing, sometimes with the use of special effects and filters, have made the platform very popular.


YouTube is the largest platform for sharing and uploading videos. It’s popular because it has a lot of different things to watch, like music videos, how-to videos, and original content. It is the second largest social media platform by the number of active users. 

Developing a social media strategy

To use social media to reach your marketing goals, you need a social media strategy. Some common social media goals are to build brand awareness, get more people to visit your website, and find new leads. Your social media plan can’t begin unless you know who you’re trying to reach, which social media sites they frequent, and what kind of content would most likely interest them. 

To make sure your hard work is paying off, it’s important to set SMART (specific, measurable, attainable, relevant, and time-bound) goals for your approach and keep track of your progress toward those goals on a regular basis.

marketing and ecommerce

These are the key aspects of developing an effective social media strategy:

Setting goals and identifying your target audience

Setting goals for your social media strategy is a very important first step because it will help you focus your efforts and figure out how well your campaign is doing. Goals are more likely to be accomplished if they are SMART. By doing so, you may easily see your next actions and monitor your growth over time.

You need to conduct some research in order to determine your target audience. This might entail looking at your current consumer base as well as finding possible new customers. You can collect the data on your audience’s demographics, interests, and habits. To do that using technologies like Google Analytics and social media analytics is a good option. The users’ profiles and the content they like may give you additional insight into your target demographic on social media.

Choosing the right platforms for your business

After you have a clear understanding on who you’re trying to reach, you can begin to consider the best way to reach them on social media and the kind of material most likely to pique their interest. The data obtained from this process can be used to develop a content plan and outline the kinds of material you want to publish across various social media channels.

Before you decide which social media sites to use for marketing, you should think about where your ideal customers spend time online. It’s crucial to choose the right platforms for your organization and your objectives, as each one has a unique user base and demography. You should prioritize social media for e commerce based on a variety of criteria, including demographics, platform features, resource limits, and brand compatibility.

Creating a content calendar and scheduling posts

content calendar for e commerce marketing

A content calendar is a roadmap for the types of content you want to publish on your social media channels and when you want to post it. Making use of a content calendar will help you keep your content marketing efforts on track. It also guarantees that you are always providing your readers with engaging, high-quality content. 

Create a publishing schedule that includes the sorts and times of posts you want to make. In order to organize your material in advance, you may use a spreadsheet. Also consider using scheduling apps like Hootsuite or CoSchedule. Make use of a scheduling app to plan ahead with your updates. This will allow you to post your material more often while saving you time.

Following these steps you can to design a social media plan that will help you reach your marketing objectives and engage your target audience.

Best practices for using social media to drive traffic and sales

Poor planning and management contribute significantly to the failure of social media marketing initiatives. In reality, most business owners don’t realize how hard it is to build a strong social media presence. 

A lack of dedication from the social media team is another common reason why social media strategies fail. People lose interest quickly and stop trying, or they aren’t consistent enough to create commitment. 

These are some best practices for using social media to drive traffic and sales:

Utilizing paid advertising and sponsored posts

Paid advertising and sponsored posts can be an efficient strategy to improve brand visibility and reach a larger audience. Determine your marketing objectives and budget. Having clear goals will help you figure out which ad type and targeting options will work best for your campaign. Choose the proper advertising platform. Facebook, Instagram, and Google each have their own ad formats and targeting choices. Consider which platform is most likely to reach your intended audience and is in line with your advertising objectives.

Maximizing the use of hashtags and tagging relevant users

Using hashtags and tagging relevant users may be a great way to make your social media posts more visible and connect with more people. You may use hashtags that are industry-specific, event-specific, or branded. You might want to use both common and specialized hashtags to attract a more specific audience. To locate popular hashtags and people to follow, utilize the “Explore” or “Discover” option on social media sites.

Hashtags for social media

Creating compelling visuals and using video content

Visual and video content is an excellent approach to capturing your audience’s attention and expressing your message more effectively. Use high-quality, aesthetically pleasing, and on-brand photos and graphics. Colors and typefaces should be consistent with the style guide for your brand. Create readable and understandable visuals, such as infographics and charts. Use subtitles to reach more people and keep videos short and to the point.

Utilizing shoppable posts and other e-commerce features

Making it simple for your social media followers to buy your items is a top priority, and shoppable posts and other e-commerce tools can help. You can set up a shop for your items on social media sites like Instagram and Facebook by clicking on the “Shop” button. Create shoppable posts by tagging your items with images and including a link to your website or online store. Use  Instagram’s “Product Stickers” and Facebook’s “Collection Ads” to present your items in an aesthetically pleasing manner.

Measuring and tracking the success of your social media efforts

It is essential to measure and monitor the performance of your social media initiatives in order to determine what is working and what is not, and to make any modifications. Use the analytics tools that come with the social media platform to track how well your posts and campaigns are doing. 

This information might assist you in determining which sorts of content appeal to our audience and which do not. Understand the effect of your social media activities by monitoring important metrics, including reach, engagement, clicks, and conversions.

Setting up tracking and analytics tools

Tracking and analytics tools can help you figure out how well your social media efforts are working and make smart strategic decisions. Utilize the analytics tools given by social media networks, such as Facebook Insights and Twitter Analytics, to monitor the success of your posts and campaigns. Consider using a business intelligence or data visualization tool, such as Tableau or Google Data Studio, to generate bespoke reports and dashboards for monitoring your social media performance.

Understanding key metrics such as website traffic, sales, and engagement

To understand the most important metrics in social media, it’s important to keep track of and analyze the data provided by your social media platforms and any other tools you may be using. Pick the right tools to track and analyze your social media metrics. Popular solutions include social media networks’ built-in analytics tools and third-party programs such as Hootsuite, Buffer, and Sprout Social. Review and analyze your data on a regular basis.  Keep in mind that, depending on your business goals, different metrics may be more or less important.

phone screen scrolling

Using data to optimize and improve your social media strategy

To understand the most important metrics in social media, it’s important to keep track of and analyze the data provided by your social media platforms and any other tools you may be using. Pick the right tools to track and analyze your social media metrics. The built-in analytics tools of social media networks and third-party programs like Hootsuite, Buffer, and Sprout Social are popular ways to do this. Review and analyze your data on a regular basis.  Keep in mind that, depending on your business goals, different metrics may be more or less important.


It is important to use social media for e commerce in an effective way for fast growth. As most people who use the internet spend most of their time on social media, it is essential to have a social media strategy to reach new people and turn your current audience into customers. Hope you find this blog helpful. Thank you for reading. 

Recap of key takeaways

A perfect social media strategy covers all the aspects of social media including finding the right audience, content planning, and monitoring the results. Also consider understanding the latest trends and events to make your social media presence more effective. 

Encouragement to start implementing social media into your e-commerce strategy

Social networking should be a part of your e-commerce strategy for numerous reasons. They  can help make your brand more visible, especially if you have a strong presence on social platforms that your target audience uses often. Social media can bring people to your website and give you a chance to talk to your customers directly, which can help build trust and loyalty.

Start using social media for e commerce businesses as a powerful tool, and consider making it a  part of your overall marketing plan.